Our Journey
Since 1985, we've been dedicated to creating genuine Italian pizzas with a deep-rooted passion.
From Napoli to Your Local Area
The dream that sparked 'HerbalMorsel' was to introduce true Neapolitan pizzas to London. The venture, established by the Rossi lineage in 1985, began as a quaint, locally-owned business steeped in family recipes passed down for generations.
Marco Rossi, the visionary behind our establishment, mastered pizza craft during a sojourn across Italy, learning from esteemed pizzaiolos in Naples, the cradle of pizza. After coming back to the UK, she aimed to replicate the enchantment of quintessential Italian pizzas, emphasizing time-honored techniques and the purest ingredients.
From humble beginnings as a cozy 12-seater pizza shop, it has flourished into a cherished community staple. However, our dedication to crafting the finest pizzas has remained constant. We still employ traditional wood-fired ovens, prepare our dough from scratch daily, and seek out the best ingredients available.
Persisting as a family-run enterprise, 'HerbalMorsel' is now under the stewardship of the Rossi family's next generation, who lead our enthusiastic crew. While we've adapted some contemporary advancements, our core purpose endures: to deliver scrumptious, genuine pizzas that unite our patrons.
Our Core Beliefs
Premium Ingredients
We prioritize the freshest and most superior ingredients, collaborating with domestic farmers and Italian suppliers for truly traditional tastes.
Conserved Crafting
Our pizzas are made honoring classical methods, waiting for the dough to ferment over 48 hours and baking it in genuine wood-burning ovens.
Focus on Community
Our aspiration is to be more than a pizzeria — to be an integral pillar of our locale, backing neighborhood ventures and offering a place where everyone feels at home.
Eco-Consciousness
Dedication to green practices is key for us, from minimizing food scraps to utilizing environmentally friendly packaging and fostering sustainable farming.
Discover Our Team
The devoted individuals crafting our remarkable pizzas
Marco Rossi
Proprietor & Main Chef
At the helm in our second generation, refining our dishes for more than 15 years based on knowledge acquired in Naples.
Claudia Rosetti
Head Chef
A culinary maestro with 12 years in Italian gastronomy, adding her touch to our kitchen, with a flair for seasonal creations.
Lucas Bianchi
Pizza Connoisseur
Neapolitan by birth, Lucas has spent over 20 years perfecting the art of pizza and is responsible for educating our pizza chefs.
Emma Jameson
Dining Supervisor
Dedicated to guaranteeing an impressive dining experience for each guest, she directs our front house operations with empathy and professionalism.
Alex Kim
Beverage Curator
Responsible for handpicking an assortment of fine beverages, specializing in Italian beverages perfectly paired with our pizzas.
Customer Experiences
This pizzeria presents the most genuine Neapolitan pizza encounter this side of Italy. The dough is tender, perfectly blistered, hallmark of what can only come from a traditional wood-fired oven.
Henry Thompson
Adoring how 'HerbalMorsel' commits to local ingredients and eco-friendly practices. Their choice of ingredients makes every bite exceptional. Not to forget their seasonal variants, always a delightful surprise!
Lisa Green
Have been a patron for ages and the quality consistently impresses. The atmosphere is familial, and the pizzas are divine, just as the name would indicate. The Truffle Mushroom pizza is not to be missed!
Oliver Smith
Recognitions & Accolades
Premier Pizzeria in Martinville
Local Gastronomy Awards, 2019-2023
UK's Top 50 Pizza Spots
Nationwide Restaurant Review, 2021-2023
Certified Neapolitan Pizza
Associazione Verace Pizza Napoletana, 2018
Award for Green Enterprise
Eco-Friendly Business Network, 2022
Your Invitation Awaits
Join us for a meal and experience the authenticity of Italian pizzas in our cozy, inviting setting